* For the Chinese version of this introduction, please click here.
* Special thanks to Midem: https://reurl.cc/6DVbQZ
Artists from various countries keep participating in overseas music events through different approaches during the pandemic era. Meanwhile, lots of industry professionals focus on building a solid foundation for the future at this point.
After researching the business management courses overseas and taking the current trends and visions at home into consideration, TAICCA presented its first Music Management Program with a customized curriculum last year, in cooperation with LUCfest. Reflecting on the feedback from all sides, this year, the program focuses on three categories and workshops, helping attendees refine their EPK (Electronic Press Kit) and business plan.
More for the second edition of the program, TAICCA and Midem have sealed an official partnership with an MOU to boost Taiwan's music industry and talents. Midem will select teams from attendance of this program and TAICCA's collaboration stage at LUCfest this year to join Midem Talent Exporter (MTE) and Midem Songwriting Camp (SWC). Selected Taiwanese artists would receive support from MTE, SWC and TAICCA.
The program will also work with the Music Export Office from several countries to promote, allowing overseas professionals to audit courses for the first time. Besides building a relationship between the local and overseas industry, TAICCA aims to create an effective communication space in the pandemic era, constantly pouring energy into the music industry as a facilitator of a better music business.
II. Curriculum
- All the courses will be online with subtitles or interpreters, and we will provide a link to Zoom.
- As for“Workshop - Getting to Wow! The Keys to an Effective EPK”, BRIEN and Linda Valenziano will help with reviewing and refining the EPK.
- Click here to get more information about the instructors and the topics.
Time (GMT+8) |
Categories |
Topics (incl. Q&A Session) |
Instructors from the Industry |
||
9/29 |
15:20-15:50 |
★Opening Remarks + Self-Introduction Session |
|||
1 |
9/29 |
16:00-17:05 |
Self-Management / Business Management |
Workshop - |
Delphine Grospiron |
2 |
10/6 |
16:00-17:05 |
Branding for the Indie Artists: Learn from Asian Indie Management Company |
Jungu Jeong |
|
3 |
17:15-18:20 |
The Art and Practice of an International Artist Management Company |
Rasmus Damsholt |
||
4 |
10/8 |
11:00-12:05 |
Workshop - |
Adam Lewis |
|
5 |
10/15 |
15:00-16:05 |
Workshop - |
Thomas Quenoil |
|
Electives |
TAICCA SCHOOL General Studies (incl. tax issues, basic accounting): |
||||
6 |
9/29 |
17:15-18:20 |
Planning for Tours / Market Analysis |
A Practical Guide to Touring |
Anita Richelli |
7 |
10/1 |
11:00-12:05 |
Touring Log: The Journey of EU/US Touring Agent |
Ferry Rais-Shaghaghi |
|
8 |
13:30-14:35 |
Touring in Asia: Trend, Marketing and Strategy |
Nora Wong |
||
Electives |
TAICCA SCHOOL An Observation on the Trends and Market Overseas: |
||||
9 |
10/13 |
16:00-17:05 |
Cross-Promotion / Collaboration |
The Value of Collaboration: Establish Mutual Benefits for Brands and Artists |
Dan Garber |
10 |
17:15-18:20 |
Heading to International and Interdisciplinary Music Festivals: Learn from Festival Masters |
Martin Elbourne |
||
Andy Jones |
|||||
Electives |
TAICCA SCHOOL Pitching Class: |
||||
10/15 |
16:05-16:30 |
★Closing Ceremony |
1. For whom?
Music industry professionals with proficiency in English, or other languages, would be most suitable for the program. The ideal applicant should be familiar with global industry trends and wish to explore the international market. We are looking for talents including but not limited to songwriters, tour managers, and professionals from indie labels or entertainment agencies.
2. Required materials
We require basic info of the applicants and the EPK of the musicians they work with, a description of their past experience, current or future management plans.
3. Procedure of application
4. Selection
5. Rights and Duties
* Contact TAICCA SCHOOL at [email protected] or +886-2-2745-8186 #717、#719
* Program Contact: Shane Lin +886-2-2745-8186 #519, [email protected]
* Strategic Partner: Midem|LUCfest
* Key visual designed by biaugust Creation Office
* 2020 Program Highlights: https://reurl.cc/q1z4E0
* Recommended documentary and podcast before the program: 《Supermensch: The Legend of Shep Gordon》 + [The Knowledge Project Ep. #65]