2020 TAICCA SCHOOL_Music Management Program(English version)

2020-09-09 13:00   至   2020-10-07 20:00 加入 Google 行事曆
Kafka by the Sea, Yu Cheng Recording Studio

For the Chinese version of this introduction, please click here
*  Special thanks to IMMFhttps://reurl.cc/WLEy2D



I. About the Program
Many Taiwanese artists have experienced in various kinds of music events overseas. TAICCA (Taiwan Creative Content Agency) designed this Music Management Program to prepare managers for capitalizing in the music industry and access greater career opportunities. The cultivation of talents and development of content are also key concerns as Taiwanese artists develop and brand themselves locally and around the world.

After completing research about the business management courses overseas (e.g. MI, LACM, SME) and taking the current trends and visions at home into consideration, TAICCA presents its first Music Management Program with a customized curriculum. It expects to build a solid foundation for the experienced managers in the Taiwan music industry, and looks forward to bringing people of the industry together and, hence stimulating commercial collaborations.


In this first year, the workshops will include formal lessons, presentation panels, and social events. There will be guest speakers from International Music Managers Forum (IMMF), LUCfest (a showcase festival in Taiwan), pivotal venues in Taiwan, and other music industry professionals. TAICCA aims to integrate academic, and industrial resources, at home and overseas, constantly pouring energy into Taiwan’s music industry as a facilitator of better music business.

II. Curriculum
Location: Kafka by the Sea (2F, No. 2, Ln. 244, Sect. 3, Roosevelt Rd, Zhongzheng Dist., Taipei City)
       Yu Cheng Recording Studio (No. 2, Ln. 25, Yucheng St., Nangang Dist., Taipei City)

 

Time (GMT+8)
@Kafka by the Sea

6 Categories

Topics

Instructors from the Industry

Moderators + Guest Speakers

1

9/9
(三)
Wed.

12:45-
13:45

A&R

Opening Remarks + Self-Introduction Session +
Introduction to the Program

Tree Chen
+TAICCA

14:00-
15:30

A&R x Visual Designers:
The Keys to Interdisciplinary Communication

Su
(Hi-Organic)

LUCfest

15:50-
17:20

A&R x Marketers:
From Proposals to Production

Lydia Lu
Shuo Hsiao

17:50-
19:20

A&R x International Perspectives: How to Differentiate the Identities of Asian Musicians

Anika Mottershaw
(Bella Union)

Didier Zerath
(AMA-France) 

Extracurricular Event
9/21(一) Mon.
13:00-15:00

A&R x Producers behind the Scenes: A Recording Tutorial by Yu Cheng Recording Studio
@Yu Cheng Recording Studio

Howe Chen
Andy Baker

(Yu Cheng Recording Studio)

 

2

9/12
(六)
Sat.

13:00-
14:30

Self-Management
/
Business Management

The Art and Practice of Self-Management

Hsiao-Tzu Lee
Kuo-Heng Tseng
(Sunset Rollercoaster)

Raykai Chen
(1976)

15:00-
16:30

The Challenges for an International Artist Manager

Jake Beaumont-Nesbitt
(IMMF)

IMMF

3

9/16
(三)
Wed.

13:00-
14:30

How to Create a Win-Win Situation for Managers and Musicians

Kate Yeh
(Black Market Music)

LUCfest

14:50-
16:20

Cultivating Musicians in 3 Years: Strategies and the Keys to Success

Yun-Fu Yeh
(ROKON )

Electives @ Online

TAICCA SCHOOL General Studies (including setting up a company, tax issues, basic accounting):
Recorded Courses + Information Kit

4

9/19
(六)
Sat.

13:00-
14:30

Music Publishing
/
Contracts and Legal Issues

Licensing Beyond the Music Industry

June Zhan
Atb-intl | GoDigitalmg | Music2Deal | Midem | PlayNetwork)

14:50-
16:20

Digital Music Publishing and Distribution

Mandy Aubry
(SongTrust)

Jake Beaumont-Nesbitt
(IMMF)

5

9/23
(三)
Wed.

14:50-
16:20

Case Studies: The Legal Practice in International Music Industry

Takuya Yamazaki
(Field-R Law Offices)

16:40-
18:40

A Practical Guide to The Copyright Act

Cheng-Chung Tsai
Robert Tsai & Associates Law Office

LUCfest

Complete within 1 week after the class @ Online

Online Quiz: The Copyright Act

6

9/25
(五)
Fri.

13:00-
14:30

New Media
/
Technology for Marketing

Creative Digital Marketing Tools

Nana Cheng
(HIM International Music)

15:00-
16:30

A Practical Guide to International Digital Marketing Strategies

Vanessa Picken
(Comes With Fries)

Jake Beaumont-Nesbitt
(IMMF)

7

9/29
(二)
Tue.

13:00-
16:20

Case Studies: Successful Media Marketing and the Technology Involved

Zoe Peng
(Z Global Music)
Po-Chang Wu
(OurSong)

LUCfest

8

9/30
(三)
Wed.

13:00-
14:30

Planning for Tours
/
Market Analysis

A Practical Guide to Touring in Asia

Weining Hung
(LUCfest)

14:50-
16:20

On the Road! A Bucket List for Tour Managers

Mia Min Yen
(Woozi Studio)

16:40-
18:10

A Practical Guide to Touring in Europe and America

Jerome Williams
(Earth Beat Amsterdam)

Didier Zerath
(AMA-France)

Electives @ Online

TAICCA SCHOOL: An Observation on the Trends and Market Overseas

9

10/3
(六)
Sat.

13:00-
14:30

Cross-Promotion
/
Collaboration

Together Stronger! The Art and Benefits for Musicians to Team Up with Brands

Bryce Carr
(Fender)

14:50-
16:20

Join International and Interdisciplinary Music Festivals: Demonstrate Your Distinctiveness to Draw the Curator’s Attention

Bob Van Heur
(Le Guess Who? )

10

Electives @ Online

TAICCA SCHOOL Pitching Class:
Recorded Courses + Information Kit



Tree Chen +TAICCA
+Guests

Electives @ Online

Demo/Pitching Rehearsal: Discussion and Feedback Session

 

All the Instructors Involved

10/7
(三)
Wed.

13:00-
20:00

Demo/Pitching Day + Closing Ceremony + Industry Meet-Up

- Several courses will feature as column stories in media reports.
- International instructors will share their experience online in real-time.
-
Click here to get more information about the instructors and the topics.

III. How to Register?

1. For whom? 
Taiwan-based music industry professionals with proficiency in English, or other languages, would be most suitable for the program. The ideal applicant should be familiar with global industry trends and wish to explore the international market. We are looking for talents including but not limited to songwriters, tour managers, and professionals from indie labels or entertainment agencies.

2. Required materials
We require basic info of the applicants and the musicians they work with, a description of their past experience, current or future management plans. Please include a language certification, if able.

3. Procedure of application

  • a. Please apply via email.
    Title your email with “Apply for Music Management Program” and please type the name of your organization directly after.
    Submit your application by email to school@taicca.tw by 27 Aug 2020 (GMT +8).
  • b. Please upload the required application materials to a personal, cloud-based folder and send us the link with access. PDF files are preferred.
  • c. Please indicate in the email whether you are going to enroll in all the workshops or only select ones. (Please refer to Paragraph a, “Selection”, for more details.)

4. Selection

  • a. Applicants who choose to take part in the full schedule will be prioritized. 10 to 15 applicants will be chosen. However, as this is a new program, we may open 5 to 10 more seats for people who cannot take part in all the workshops, this is all depending on the number of applicant entries.
  • b. The administrators will examine the submitted documents by the order of the time in which the applications are received. The administrators will evaluate the applicants’ overall potential in the music management industry, and look at the proposals to shortlist these applicants. The chosen candidates will receive the notification one week prior to the first class.
  • c. After the candidates receive a notification of invitation, they should pay a deposit fee of 3,000 NTD to secure their seats. If the candidates fail to complete the payment or cancel their application, the opportunities will be given to the next in line on the waitlist.
  • d. If the applicant or their proxy attends at least 85% of the Music Manager Program, they will be able to claim back the full amount of the deposit money within 30 days after the program is over.

5. Rights and Duties

  • a. For applicants who attend the full schedule of workshops, they will get the chance to present their proposal and the opportunity to perform at the last class workshop. The applicants that successfully complete the workshops will receive a certificate awarded by TAICCA.
  • b. For applicants who are recommended by the instructors, their contact information will be archived and tracked by TAICCA for future collaborative plans. TAICCA may also introduce them to useful resources according to their needs, or invite them to collaborate with TAICCA on future projects.
  • c. Classroom performance and attendance are vital to obtain aforementioned benefits from TAICCA. Therefore, if you won’t be able to attend certain workshop classes, try your best to notify us one week prior to the event so we can give your seat to people in the waitlist.
  • d. The organizer reserves the rights to modify and/or change the details of the event at any time. The organizer may publish more information about any opportunities which have not been listed in this document.


    * Contact TAICCA SCHOOL at school@taicca.tw
    * Program Contact:
       Shane LIN +886-2-2745-8186 #313, shanelin@taicca.tw  
       Yi-Lin HSIEH +886-2-2745-8186 #712, tragicomedy@taicca.tw
       Kuan SU +886-2-2745-8186 #717, kuan.su@taicca.tw
    * Media Support: Next Media Corp.|LUCfest
    * Designed by Hui-Kang LI

    * Related feature article: https://taicca.tw/article/95ca4631
    * Recommended documentary before the programhttps://reurl.cc/9XXQ4d